Why Forum?

The Attention Economy

Attention drives global value. What people engage with online – via posts, comments, shares, and views – affects real business decisions and outcomes. Some industries (often creative) depend entirely on engagement. Businesses and investors are thus left exposed to cultural risk (what’s popular, what’s forgotten). Yet, today, there’s still no liquid, regulated way to manage that risk.

A New Asset Class

By creating Attention Indices, we are building a new financial primitive: the first pricing layer for attention. Forum aims to measure both what the world cares about now and what it will care about next.

Use Cases

Attention markets could help businesses hedge cultural risk and let traders act on cultural trends.

For Businesses

Use Case	Description
Hedging marketing spend	Brands could offset uncertain ROI on a campaign, reducing downside if engagement underperforms.
Competitive risk hedging	Companies could hedge against a competitor’s viral success, softening the impact of lost mindshare.
Operational planning	Businesses exposed to local or indirect attention spikes (events, creators, launches) could hedge demand risk when budgeting inventory or staffing.

For Traders

Use Case	Description
Pure attention exposure	Traders could gain exposure to a topic’s cultural relevance without relying on equity performance or company execution.
Trading cultural trends	Traders could act on trends they spot early, such as a rising artist before others catch on, or a popular trend before attention fades.

Attention prices could also help people who don’t trade, giving businesses and individuals a forward-looking signal for online engagement.

About Us

Getting Started

Attention Index

The Attention Economy

A New Asset Class

Use Cases

For Businesses

For Traders

​The Attention Economy

​A New Asset Class

​Use Cases

​For Businesses

​For Traders

The Attention Economy

A New Asset Class

Use Cases

For Businesses

For Traders